What you'll learn

Collect, sort, evaluate, and visualize marketing data

Summarize and analyze data using marketing analytics methods

Design experiments and test hypotheses to evaluate advertising effectiveness

Use Meta Ads Manager to run tests, learn what works, and optimize ad performance 

Join Free: Meta Marketing Analytics Professional Certificate

Professional Certificate - 8 course series

This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. 

Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.

You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like spreadsheets, SQL, and Python to collect, connect, and analyze relevant data. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix and evaluate sales funnels. 

Throughout the program, you'll gain proficiency in visualizing data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects.

The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera and a Meta Marketing Science Professional Certification. 

Applied Learning Project

Throughout the program, you’ll get to practice your new marketing data analysis skills through hands-on projects, including: 

Identifying data sources

Using spreadsheets to clean and filter data

Using Python to sort and explore data

Using Tableau to visualize results

Evaluating advertising effectiveness

Optimizing the sales funnel

Optimizing marketing campaigns using Meta Ads Manager 

Your efforts will yield a portfolio that you can showcase to prospective employers or utilize for your own business.